How to Get More Subscribers for Your Channel

Whether you’re already vlogging and want to improve your revenue performance or you’re considering starting up as a vlogger, we can provide you with some advice. You may also want to check out our ‘how you can earn money on YouTube’ blog on our sister site. However, whatever stage you’re at, you will be more than aware that the number of subscribers you have is a crucial element for success.

Did you know that the first ever video on YouTube was of one of the founders, who uploaded with the title ‘me at the zoo’ on 23rd April 2005? It’s an understatement to say that since then, YouTube has come a long, long, long way, achieving 1 billion viewers in the following decade.

Now, of course, having a social media presence can really pay off with the range of platforms available. By linking your online presence, you can reap the benefits and you know the numbers, they’re big! YouTube alone gets over 2 billion users each month.

Where do you start? Let’s take golf professionals as an example and how some of them have developed their online presence by basically giving out the same messages. There is now a thriving number of people using entertaining ways to engage people with golf lessons, unbiased advice about the best golf equipment and essentially all things golf! By using their own unique style, they are able to tap into a percentage of a global audience that exceeds 100 million people in the US alone!

The YouTube symbol on an iPhone

Here are 5 people essentially doing the same thing but in a slightly different way;

Me and My Golf, Peter Finch, Seb on Golf, Golf with Aimee, and Fried Eggs Golf.

All will give you an idea of what content is being used but it’s all about making your content interesting and entertaining. Some people will prefer more detail about technique whilst others want a fun approach to learning. It’s interesting to note how many times people say ‘hit that subscribe button’. Aimee Cho (Golf with Aimee) has 253k followers and her channel is bilingual, reaching English and Korean audiences.

Rick Shiels is proving to be something of a golf YouTube sensation, having reached the milestone of one million subscribers in June 2020. Beginning his YouTube career with another PGA professional Peter Finch back in 2011, Rick then launched his own channel ‘Rick Shiels Golf’ in 2012. Since then, his golf focussed YouTube channel has become the first to ever channel to reach that magical milestone. Gaining over 275,000 subscribers since the start of this year, it’s clear that his content continues to resonate with audiences globally. Not bad for a 32 year old from Bolton. He says, “Our focus is always on creating content that will add value to our viewers, whether that be through them learning something new, improving their game, being entertained or a combination of all three’.

As well as his success on YouTube, Rick Shiels Media has also grown across other platforms and has cleverly partnered with some of the biggest brands in golf such as Nike, Garmin, and the R&A to create unique content for his mini-series. Shiels’ diverse portfolio of content continues to attract audiences who are looking for an authentic voice for their golfing needs. He uses his impartiality when sharing stories, setting up entertaining challenges, and giving coaching tips.

A tip from Rick: “A great way to check your balance is to move your weight onto your toes, then back to your heels. You should be able to find the mid-point, which is where your weight should be set.”

5 Tips to Help You Gain Subscribers on YouTube

  • Stay consistent – think about how often you upload videos. On average Shiels uploads 6 a month, Aimee Cho 3 videos a week, and Me and My Golf, 7 a month. YouTube monitors creators and their content and the more you upload and engage with your audience, the more of a boost you’ll get from YouTube.
  • Stick to a format – Rick’s style is very straightforward ‘no bells or whistles’. He talks people through what is going on with him when he’s about to take a shot. Always consider what your audience has signed up for. If they’ve subscribed to your channel its because they like what you have to say. If you suddenly branch off, you risk losing their loyal following.
  • Reply to comments – fully engage with your followers. Rather than just say ‘ that’s great’ or ‘thanks, I really appreciate it’, be authentic and provide quality replies that demonstrate that you’ve properly read what was said. You could even pose a question that links to what they’ve said and built the relationship. Rick says “for months you’ve been asking me to buy a driver from Wish, so I did”.
  • Use the Community Tab – this will enable you to post, ask questions, and get immediate feedback. You might ask your followers ‘what do you want to see more of?’ but make sure you act on any feedback. Rick showed his audience the ‘fake’ driver he bought from Wish and then went through what was wrong with it.
  • Share and Celebrate – to help grow your audience, share your wins, and celebrate each milestone with them. Redirect traffic from your other social media platforms and make strong links. On his channel Rick thanks his subscribers for reaching his 1M milestone and shares his gold plaque.

Another way is to gain insight into the analytics that sit behind your channel and that’s where the YouTube Creator Academy comes in handy. You’ll learn about who’s watching your channel and what reach your videos have, it also provides a learning toolkit and creator resources. If you’ve been wondering if people want to hear what you’ve got to say, why not give it a try?

To see what savings you could make contact Axia Sports & Media for a free initial consultation on 0203 384 2224 or at info@axiamediagroup.com We specialise in the accountancy and tax needs of YouTubers and Vloggers.

“If you really look closely, most overnight successes took a long time.” — Steve Jobs

 

Growing Your Audience – 5 Ways to Earn Loyal YouTube Subscribers

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